With a continuous increase in researcher and practitioner interest in the phenomenon of disruptive innovation (Christensen et al., 2018), the traditional technological view of disruptive innovation was challenged, ultimately highlighting the relevance of dynamic and flexible business model innovation (Christensen & Raynor, 2003 Cozzolino et al., 2018 Si & Chen, 2020). Whereas existent debates increasingly discuss case-specificities of disruptive business models in particular industries, what we miss is a consolidation of these findings to advance discussions of disruption and account for the circumstance-contingency inherent in the phenomen aon (Christensen, 2006 Hopp et al., 2018).
Consequently, we follow Schiavi and Behr’s (2018, p. Further, since business models can be conceived “as a performative representation” (Perkmann & Spicer, 2010, p.ģ49) call “to identify similarities and differences between the cases of different sectors”. 2) operationalized by articulating narratives (Ibid), for the purposes of this paper, we excerpted several disruptive business model characteristics from the communication of practitioners and managers of corresponding companies. To enhance ongoing discussions with insight s from practical communication about disruptive developments, our aim in this paper is to answer the research question: How do practitioners communicate business model characteristics across disruptive industries? In other words, little is known about how disruptive business models potentially differ across diverse industries in practice, or how practitioners within these industries highlight the particular characteristics of underlying disruptive dynamics. To answer this, we systematically searched for press releases and company reports about business models, published between 19. Subsequently, we assigned the retrieved business models to their respective industry by applying a developed classification scheme before performing a deductive coding procedure.
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