He based his research on previous neuroscience research to come to the following themes. Rock just didn’t grab this out of thin air. Fairness - the perception of fairness between people.ĭr.Relatedness - how safe we feel when around others.Autonomy - a sense of control over events.Certainty - our concerns about predicting the future.Status - our relative importance to others.Rock, who I think has one of the coolest names ever, published the paper “ SCARF: A Brain-Based Model for Collaborating With and Influencing Others.” In it, he outlines the five key “domains” that influence our behavior in social situations. What is the SCARF model?īack in 2008, Dr. Research has backed this claim up-specifically, the work of neuroscientist Dr. My guess is that we all have felt a little threatened under the correction and instruction of others.īut don’t just take my word on this. I’ve also been frustrated or standoffish when someone has offered advice or feedback. The thing is, after some time, I could empathize with my old man. Here I was trying to help him and this was his reaction? Not cool. Initially, I took his actions way too personally. Eventually, he just ignores my feedback and gives me the briefest of cold shoulders. Over the years, I have literally sat next to him and given him step-by-instructions - the same ones - over and over. I’m not sneering here - but he’s a Boomer and still has trouble navigating his smartphone - he can barely store new contacts. Growing up surrounded by technology, Millennials and Zoomers take for granted how intimidating and overwhelming this can be for different generations.
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